But – whatever you may think of them – you have to give them credit for showing up. These members tend to get a bad reputation for being tourists in the gym space and boast low retention rates. The surge of interest in fitness each January can be attributed to new members looking to put a stop to their rest-of-the-year-long latency. More on our software for your gym chain What Is the Phenomenon of the January Gym Rush?Īccording to IHRSA, 12% of all gym sign-ups happen in January, while the rest of the year accounts for an average of So, let’s unpack what exactly the phenomenon of the January fitness surge is – and why your gym or studio should be prepared to weed out the fickle-minded new-years resolutionists from members that actually contribute to your businesses’ growth. It is no secret that theĪre heightened anxiety levels and weight gain.Īccording to the National Center for Biotechnology Information, a study conducted by the journal Obesity shows that 27.5% of people gained weight during the pandemic, with already-overweight people showing further manifestations of weight gain.Īs a fitness business, people may be looking to you to help them with their health goals. And, they all revolve around one steadfast intent: to lose weight.Īs the new year approaches, people may be focused on shedding the so-called ‘quarantine 15’ that they’ve accumulated over this incredibly strange and stressful year. Year after year, resolutions are made and broken in this pivotal month. And no, we’re not talking about the holiday season, but rather the January gym rush. It’s the most exciting time of the year – for gym owners. Help Your Facility Prepare for the January Gym Rush.How Can You Focus on Retaining January Sign-Ups?.Is It Worth It to Focus on These Gym New Years Resolutioners?.But, Brick and Mortar Facilities Still Face Uncertainty.What Is the Phenomenon of the January Gym Rush?.Keep your new resolutions by using a planner to help you stay on track, checking off daily fitness goals and tackling frequent decluttering tasks. Our resolutions can help you calm down, ease stress and anxiety and help tame the crazy ebb and flow of daily life - featuring some of the best tips and tricks from our Good Housekeeping Institute experts. You'll kick off the year with a stronger, well-nourished body and an enriched mind if you adopt any of these daily habits. Start here to create a list of attainable New Year's resolutions that allow you to make healthier lifestyle tweaks every day. You can set your sights on taking charge of your mental health, finally optimizing a better sleep routine or diving headfirst into reclaiming your space (wave goodbye to messy closets and disastrous bathrooms). In 2023, improving your body, mind and soul is a great way to organize your long-term goals for the new year.įocusing on your health and well-being doesn't have to translate to starting a new diet or workout plan, though. If living through a global pandemic has taught us anything, it's that we shouldn't take health and wellness for granted. New Year's resolutions have long been a way to take stock of what's truly important in our lives, allowing us to pause and reflect on the year behind us, as well as plan for the year ahead.
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